FASHION MARKETING


AUSTRALIAN QUALIFICATIONS

BACHELOR OF DESIGN
IN
FASHION MARKETING

Raffles College of Design and Commerce, Sydney, Australia
Intakes: January and July
Duration: 3 Years (Full-time)

COURSE OVERVIEW

Do large fashion brands excite you and make you want to spend your life savings on their latest handbag? Are you constantly reblogging, tweeting, instagramming the latest fashion trendsetters? This is the power of marketing and we want to help you master it.

Fashion marketing is a rapidly growing sector and Raffles gives you the unique opportunity to study a degree at the intersection of fashion and business.


WHAT YOU’LL LEARN IN THIS FASHION MARKETING COURSE

In order to stay ahead of the fast-paced industry of fashion, a marketer needs to be able to incorporate a wide range of practical business and creative skills in fashion – including branding, management, buying, styling and digital marketing.

At Raffles, we will equip you with these skills, so at the end of the course, you’ll be able to bring collections from the designer’s studio, to the wholesale showroom, to retail outlets. You’ll create brand and advertising strategies, and put them in place.

We’ll encourage your creativity. We want you to set the new fashion marketing agenda, and we’ll train you to become the creative leaders of tomorrow’s fashion industry.


FASHION MARKETING IS FOR YOU IF...

Fashion excites you but the thought of making a garment stops you from pursuing it as a career. You much rather think of how to create an image around that garment and how to sell it.

You want to be the one forecasting what will come and set the creative and strategic direction of the brand instead of designing the collections. And when the products are being created, you are already planning your next move.

You have an eye for style but know that clothing need more than nice detailing to sell. You know how a good story and strong images can change people’s perception of really anything, and you’d like be one of those storytellers.

WHY CHOOSE A FASHION MARKETING COURSE AT RAFFLES?

As the fashion and retail sectors grow, fashion marketers are in constant demand. Raffles offers the only bachelor degree in fashion marketing in Australia, so you’ll have a competitive edge that your potential fashion house employers dream of.

Your lecturers are all industry professionals, who will guide you through your degree to make sure you’re given the latest market updates and knowledge. You’ll work on professional briefs, often with real clients who understand the industry standards. You’ll work on fashion business and marketing proposals and build a professional portfolio that will give you a serious head start when going for that first job.

In the final stages of your degree you will have mastered your presentation skills to pitch your ideas to both lecturers and industry guests.

CAREER OPPORTUNITIES

You’ll learn and refine skills in this course that you’ll be able to apply to marketing, merchandising, publishing, PR and creative direction. In short, you’ll be the one identifying and creating the demand for products created by fashion designers.

Areas of employment include:

  • Fashion Merchandiser
  • Fashion Marketer
  • Fashion Buyer
  • Stylist
  • Creative Director
  • Fashion Journalist
  • Brand Manager
  • Public Relations Manager
  • Retail Manager
  • Visual Merchandiser
  • Digital Marketer
  • Event Manager

STUDY OPTIONS

The Bachelor of Design majoring in Fashion Marketing is a full-time, 3-year degree available at our Parramatta campus. You can choose to wrap up your studies after two years, and receive an Associate Degree.

COURSE MODULES

UNITED KINGDOM QUALIFICATIONS

ADVANCED DIPLOMA
IN
FASHION MARKETING
AND MANAGEMENT

Intakes: January, April, July and October
Duration: 2 Years (Full-time)

BACHELOR OF ARTS (HONOURS)
IN
INTERNATIONAL FASHION
BUSINESS (TOP UP)

Coventry University, UK
Intakes: January, April, July and October
Duration: 1 Year (Full-time)

COURSE OVERVIEW

The BA (Hons) International Fashion Business course is designed to offer an opportunity to study international fashion business in a creative environment to students with a range of ambitions and interests in fashion who do not, however, aspire to be fashion designers.

Students will reflect on global and regional trends in their work and will develop a style that reflects the Asian market, but also allows true global employability.

This course will offer students an understanding of the different roles in the fashion industry from trend analysis and prediction, through to the design, manufacture and the retail of products, and the role of marketing to the global consumer. The experience of working in partnership with Fashion design students will give students a real insight into the role of the fashion designer in the industry, and will therefore offer the students an advantage on graduation.

Students will be able to tap into the broad range of available career options (including buying, merchandising, marketing, branding, and launching their own businesses and will be encouraged to exhibit their own, diverse interests in the work they produce.

CAREER OPPORTUNITIES

You’ll learn and refine skills in this course that you’ll be able to apply to marketing, merchandising, publishing, PR and creative direction. In short, you’ll be the one identifying and creating the demand for products created by fashion designers.

Areas of employment include:

  • Event Manager
  • Brand Manager
  • Product Development Manager
  • Fashion Buyer
  • Merchandiser
  • Fashion Editor
  • Image Consultant/Coordinator
  • Costume Coordinator
  • Fashion Stylist
  • Market Researcher
  • Visual Merchandiser
  • Public Relations Officer
  • Fashion Forecaster

COURSE MODULES

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