This is a practice-based course which is informed by key theoretical considerations from the area discipline of digital media. It will prepare students for professional careers in the digital media sector within the media, design and communications industries. As such, it aligns well with the ethos of the School of Media and Performing Arts, preparing students to become reflective and sustainable practitioners in the field of digital media design, research, production and professional practice. It takes a transmedia or cross-media approach: enabling students to become familiar with a range of critical and creative media tools and technologies to inform their practice and understanding. It will therefore be well placed to address the rapid developments concerning the impact of new media technologies and broader changes to the media and communications landscape.
The programme will enable students to understand the scope and impact of digital technologies and practices in the context of various digital media industries from both an international and Asian perspective. It will develop their creative thinking and experimentation capabilities in order to allow them to create innovative new applications of digital media practice. Students on the course will be able to apply their creative skills in a variety of digital media including visual and text based forms of media content, digital publishing, interface and platform design, digital storytelling, web and application development, social and interactive media.
There will be opportunities for site visits within Singapore, South East Asia and beyond, and talks by visiting digital media professionals, together with live projects, a professional experience scheme and links with local, regional, national and international digital industries.
The BA blends scholarly education and professional skills training for digital media and communications professionals working in a global context. The curriculum design enables inter-disciplinary work, intercultural awareness, embedded use of technology, online learning and delivery patterns which replicate sector and industry level practice thereby meeting the University’s wider educational aims and aspirations.