MARKETING

UNITED KINGDOM QUALIFICATIONS

DIPLOMA
IN
BUSINESS STUDIES

Awarded by: Raffles Singapore
Intakes: January, April, July, and October
Duration: 6 Months (Full-time)

ADVANCED DIPLOMA
IN
MARKETING

Awarded by: Raffles Singapore
Intakes: January, April, July, and October
Duration: 12 Months (Full-time)

COURSE OVERVIEW AND MINIMUM ENTRY REQUIREMENTS

DIPLOMA

The Diploma in Business is an introductory programme to prepare students for entry into Advanced Diplomas in business specialisations.

The overall aims of the programme are to develop:
• Knowledge and skills in marketing research and planning;
• Knowledge and skills in analysing and interpreting financial statements;
• Knowledge and skills in managing human resource;
• The ability to perform statistical analysis and interpretation for business situations;
• The ability to apply marketing and operation management techniques and best practices;
• The ability to communicate professionally and to work independently or in a group.

Minimum Entry Requirements:
  • IGCSE / GCE ‘O’; or
  • Equivalent

  1. 5 credits including English.
  2. Applicants who do not have a pass in English or IELTS 5.5 must take the Raffles English Placement Test.
  3. The minimum age requirement is 16-years of age.

ADVANCED DIPLOMA

The aim of the Advanced Diploma in Marketing is to provide advanced knowledge and practical skills in marketing and brand management.

The overall aims of the programme are to develop:
• A working understanding of marketing, advertising, brand principles, and current challenges;
• Knowledge and skills in marketing research and planning;
• Knowledge and skills in global marketing and customer relationship management;
• Knowledge and skills in advertising and public relations as well as brand management;
• The ability to apply marketing and brand management techniques and best practices;
• The ability to communicate professionally and to work independently or in a group.

With the increasing globalization and technological advances, the importance in marketing and brand management becomes more and more significant in modern business. This course provides a wide variety of job opportunities to students interested in working in the marketing, brand, media, and advertising industries.

Minimum Entry Requirements:
  • Completion of Raffles Singapore Diploma; or
  • Equivalent

COURSE MODULES

CAREER OPPORTUNITIES

Areas of employment include:

  • Advertising Director
  • Account Director
  • Brand Director
  • Digital Marketing Director
  • Internet Marketing Director
  • Publicity Director
  • Marketing Manager
  • Project Manager
  • Market Research Manager
  • Product Manager
  • Marketing Consultant
  • Media Buyer
  • P.R Consultant

COURSE FEE

Programme Diploma in Business Studies
Term 1 2
Date of Payment 1st installment due 30 days before course commencement date
Course Fee $4,500
Programme Advanced Diploma in Marketing
Term 1 2 3 4
Date of Payment 1st installment due 30 days before course commencement date 2nd installment due 1 week before the start of Term 3
Course Fee $8,250 $8,250
  • 1 An instant rebate of $1,000 will be applicable to yearly payment of course fees.
  • Course fees listed are in Singapore dollars.
  • Prevailing Goods and Services Tax (GST) will be levied on the above fees.
  • Each semester is six (06) months and each term is three (03) months.
  • The dates of payment are subject to change by the School. Any change will be communicated to all students.

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