Balasubramanian Madhu Mitha

Master of Arts in Design Management

Testimonial
India has a vibrant history of incredible artisanship. Techniques and traditions passed through generations utilizing local materials to create intricate and one-of-a-kind goods which comes out is that the changing consumer appetite for newness and variety, the model of how we make and purchase challenges of all the opportunities that are made available to the Indian handicraft sector. Shopping through the virtual market at HASHTAKALA to experience buying of Indian craft products that creates more awareness, interaction, and emotional connection will turn as a concerted effort to educate new-age customers on the various Indian handicrafts, their making skill, so that there is greater appreciation for the art and artisans giving them a stronger presence which is essential for the long-term survival and growth in this industry.

Portfolio