Raffles Design Institute is honoured to launch the inaugural jewellery design challenge with Maxi-Cash, a subsidiary of Aspial Corporation Limited with its main businesses in jewellery, property, and financial services.
As part of the design challenge, Raffles Fashion Marketers conducted market research of current trends in the jewellery industry for fellow Raffles Jewellery Designers to better understand Maxi-Cash’s customers’ preferences before designing two iconic jewellery collections that capture the essence of the brand.
First Prize (Gold Jewellery Category) | Bamboo Paradise
Pathi Nanjundeskwar DAKSHAINI | WANG XunTing | NG Yu Kee | Shah Miti PARAG
First Prize (Diamond Jewellery Category) | Fluid Versions
SHRUTI Nilesh Potphod | HON Wei Ting | Teresa Pavita MAHARANI | TAN Wei Li Valerie
First Runner-Up | Vibrant Sunflower
LIM Jia Ying | Aishath JEELAN | Mayang SARI
We would like to thank Raffles alumni, Mr Danny LIM, Merchandising Director, Aspial Corporation Limited, and his team from Maxi-Cash, for giving Raffles Fashion Marketers and Jewellery Designers this opportunity to apply their marketing and design skills in this industry collaboration.
A successful collaboration by Design!